About SIA

Our members are Southern hospitality leaders from the finest resorts in the southern states of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Virginia, Tennessee, Texas, West Virginia, and Washington DC.

In 1908, the organization was formed “to bring about a better acquaintance among the men of the hotel profession.” Today, our membership and industry have evolved and diversified as we provide resources for engagement and learning opportunities.

Active members of Southern Innkeepers are the visionary leaders of hospitality properties located within the geographic area of the above-listed states and Washington DC Allied Supplier members are individuals supplying products and services to the hotel industry.

Our values are to connect, engage, collaborate and exchange. We accomplish this through our brand promise to inspire, innovate and evolve. 

Our bylaws.

Southern Innkeepers Board of Directors 2024-25

  • David Mars

    PRESIDENT

    Managing Director
    The Umstead Hotel & Spa
    Cary, NC

  • Will Jones

    PRESIDENT ELECT – NORTH CAROLINA

    General Manager
    The Swag
    Waynesville, NC

  • Brent Cross

    PAST PRESIDENT

    General Manager
    The Gasparilla Inn & Club
    Boca Grande, FL

  • Bruce Seigel

    VICE PRESIDENT - FLORIDA

    General Manager
    The Colony Hotel
    Palm Beach, FL

  • David Friederich

    VICE PRESIDENT - GEORGIA

    General Manager
    Barnsley Resort
    Adairsville, GA

  • Bill Lacey

    VICE PRESIDENT – SOUTH CAROLINA

    General Manager
    The Sanctuary at Kiawah Island Golf Resort
    Kiawah Island, SC

  • Kristin Assad

    VICE PRESIDENT – TEXAS

    VP & General Manager
    Hotel Drover
    Ft Worth, TX

  • Kevin Carter

    VICE PRESIDENT - VIRGINIA

    Managing Director
    Lansdowne Resort and Spa
    Leesburg, VA

  • Elmer Coppoolse

    VICE PRESIDENT - WEST VIRGINIA

    General Manager
    The Greenbrier
    White Sulphur Springs, WV

  • Wynn Salisch

    ALLIED REPRESENTATIVE

    Casablanca Ventures
    New York, NY