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The Breakers – Palm Beach, FL
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Old Edwards Inn and Spa – Highlands, NC
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The Swag – Waynesville, NC
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The Boca Resort and Beach Club – Boca Raton, FL
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
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Welcome to the Southern Innkeepers Association
Founded in 1908, the Southern Innkeepers Association (SIA) is proud to be the oldest hotel
and lodging organization in the United States.
The mission of the Southern Innkeepers Association is to build a community that leverages experience, focuses on innovative solutions and tackles meaningful issues. Our goal is inspiring the leaders of Southern hospitality to connect, engage, collaborate and exchange by providing a platform for innovation and inspiration. We value connections, engagement, collaboration and exchange within the hospitality industry. Southern Innkeepers wants to inspire you, the leaders of Southern hospitality.
Events
Nestled in the Blue Ridge Mountains of Virginia’s wine and horse country, this 340 acre destination resort will host the 2025 SIA Annual Conference.
Southern Innkeepers Enjoy a Star-Studded Gathering at the 116th Annual Conference in Charleston!
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Leaders of Southern Innkeepers
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David Mars
PRESIDENT
Managing Director
The Umstead Hotel & Spa
Cary, NC -
Will Jones
PRESIDENT ELECT
NORTH CAROLINAGeneral Manager
The Swag
Waynesville, NC -
Brent Cross
PAST PRESIDENT
FLORIDAGeneral Manager
The Gasparilla Inn & Club
Boca Grande, FL -
Bruce Seigel
VICE PRESIDENT
FLORIDAGeneral Manager
The Colony Hotel
Palm Beach, FL -
David Friederich
Vice President - Georgia
General Manager
Barnsley Resort
Adairsville, GA -
Bill Lacey
VICE PRESIDENT
SOUTH CAROLINAGeneral Manager
The Sanctuary at Kiawah Island Golf Resort
Kiawah Island, SC -
Kristin Assad
VICE PRESIDENT
TEXASVP & General Manager
Hotel Drover
Ft Worth, TX -
Kevin Carter
VICE PRESIDENT - VIRGINIA
Managing Director
Lansdowne Resort and Spa
Leesburg, VA -
Elmer Coppoolse
VICE PRESIDENT
WEST VIRGINIAGeneral Manager
The Greenbrier
White Sulphur Springs, WV -
Wynn Salisch
ALLIED REPRESENTATIVE
Casablanca Ventures
New York, NY
Welcome New Members
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Hans van der Reijden
FOUNDER AND CEO,
THE LAUREL HOTEL AND SPA
ITHAKA HOSPITALITY PARTNERSOpening in July 2022, The Laurel Hotel and Spa is a luxury boutique teaching hotel located at the iconic corner of South College Street and Thach Avenue with balcony views overlooking Samford Hall in Auburn, Alabama.
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Eric Poovey
GENERAL MANAGER
HOTEL DOMESTIQUE,
RESTAURANT 17Inspired by the world travels, tastes and active lifestyle of legendary cyclist George Hincapie, Hotel Domestique is a study in contrasts – part countryside auberge, part modern boutique hotel.
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Daniel Hostettler
PRESIDENT & CEO,
BOCA RATON RESORT AND CLUBBoca Raton Resort & Club is semi-private and provides year-round escape exclusively for its club members and overnight resort guests (the property is not open to the general public).
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Mike Harrington
OWNER & CEO,
CAROLINA RETREATSCarolina Retreats is a specialty lodging and vacation rental management company headquartered in Surf City, North Carolina. Under their collection of brands they own, operate, and provide third-party management services for approximately 400 high-end single-family vacation rental homes, condos, cottages, and boutique motel and inn rooms throughout the coastal regions of North Carolina.
What Members Are Saying
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Jordan S. Beckner <span class="attribution"> President of Sales, Fiberbuilt Umbrellas and Cushions </span>
“It has been both an honor and a pleasure to be part of the Southern Innkeepers Association. JoAnne and I have been able to make some great friends, while at the same time creating some prosperous business partnerships.”
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Richard M. Delany <span class="attribution"> President and Managing Director, Old Edwards Inn and Spa </span>
“I have been part of SIA for over six years now and I could not recommend it more highly. To be part of an association that includes some of the top hospitality professionals and leaders in the south is invaluable. SIA creates an environment and conduits where these top leaders can share and exchange ideas, best practices and provides a camaraderie that simply makes me a better leader.”
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Russ Cronberg <span class="attribution"> General Manager, Boar’s Head Resort </span>
“Southern [Innkeepers Association] has meant so much to me. Since my first year in 2017, I have had the opportunity to network and become friends with some of the very best people in Hotels and Resorts. This network and our experiences have made me a better leader.”
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Brent Cross, President and General Manager, The Gasparilla Inn
Being a member of the Southern Innkeepers Association has enriched our approach to hospitality, giving us access to a network of experienced peers and innovative ideas. The association's dedication to excellence and camaraderie truly sets it apart in the industry.