From Hotel News Now:
Jan Freitag, STR’s SVP of lodging insights, dives into the latest weekly performance data for the U.S. hotel industry.
SALISBURY, Connecticut—The latest picture from weekly U.S. hotel performance data shows relative occupancy and rate strength in markets with outdoor demand drivers, such as beaches and national parks.
Average U.S. hotel revenue per available room for the week ending 6 June was down 65% year over year, which was slightly worse than the prior week (-62.1% year over year), but that difference is likely attributable to the Memorial Day comp, said Jan Freitag, STR’s SVP of lodging insights.
“We are now comparing ourselves back to a normal week, and so therefore RevPAR declines were a little worse,” he said.
Demand, however, continues to uptick, with 13.5 million rooms sold during the week ending 6 June. Much of that strength comes from U.S. markets such as Myrtle Beach, South Carolina, where weekend occupancy was 83.4%.
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